If you’re reading this, chances are that you’ve already made the decision to implement software to track your ads. And if you have, then congrats! You’re on the right path. But if you haven’t yet decided whether or not tracking your ads with software is right for your business, then I encourage you to read on. In this article, we’ll cover some of the ways using eCommerce ad tracking systems can help make managing a campaign easier and more effective than ever before — especially when combined with other analytics tools like Google Analytics.
Visibility into ad performance
Knowing which ads are performing well will enable you to keep the ones that are working and change or stop the ones that aren’t. You’ll also be able to see which of your campaigns are underperforming, providing insight into how you can improve them.
The best way to track your ad performance is by using software that’s specifically designed for measuring ad performance and reporting on it in an easy-to-read format. The software provides a wealth of data on where your ads appear, who sees them, how long they’re viewed for, when they appear (day/time), where they appear (location), and what device someone uses when viewing the ad.
Increased control over ad spend
There’s nothing more satisfying than seeing an ad perform well. But when you’re managing your own online campaigns, it can be tough to track how well they’re doing and make sure that you’re getting the most out of your budget.
Ad tracking software will help you do all that by giving you a better understanding of what works and what doesn’t. Once you set up tracking in Google Ads or Facebook Ads Manager, the software will automatically keep track of how much each ad costs and how many impressions (views) it gets over time—so all you have to do is sit back, relax, and watch as your ads take off!
You’ll also have access to more accurate reporting from within the platform itself rather than having to manually enter data into spreadsheets every month (or week). This makes it easier for everyone involved with running a campaign. And because everything lives inside one program instead of scattered across multiple programs like Excel files or Word documents. It reduces confusion about where certain pieces are located, which means less time spent hunting down lost files.
Better data to get more insights
There are a lot of benefits to tracking your ads. Not only do you get to see how and where your money is being spent, but you also get to learn more about it! This information can be used to make better decisions in the future and improve your campaigns.
For example, if you are running a campaign with different ad types, there may be an overlap in impressions between these two formats. Your software will tell you how many times people saw both types of ads so that you can evaluate whether or not this strategy is working for your business goals.
Another example will be if one specific ad has been performing really well. Using the data from that ad could help inform another campaign by showing what type of copy performs best with certain audiences.
Using software to track your ads will save time and money.
Tracking your ads allows you to optimize your campaign quickly and easily. You can see what is working and what isn’t and adjust accordingly. This means less wasted time planning ads that aren’t effective and more time spent creating content that works.
It’s better for the environment. Think about how much paper we use when printing out all those spreadsheets. If you are using software to track ad performance, then you’ll be able to save trees by not printing all those reports.
Tracking your ads is a great way to keep an eye on your campaign. You can find out if your ads have the desired effect and how much money you’re spending on them.