Filter through our 4 key training areas: Brand Strategy, Internal Brand, Branded Customer Experience and Sales & Marketing that strengthen your business core backed by our real-life strategies.
TRAINING BUILDS SKILL, SKILL BUILDS CREDIBILITY, CREDIBILITY BUILDS BRAND
BRAND STRATEGY MASTERY
Internal Brand Mastery
BRANDED CUSTOMER EXPERIENCE MASTERY
SALES & MARKETING MASTERY
BRAND STRATEGY MASTERY
GROW AND CREATE WORLD-CLASS BRANDS
Our unique and proven training methods cover more than just growing and differentiating your Brand. A world-class Brand is grown by continually evolving and carefully planned strategising. Our training will provide you with the tools required to develop and maintain your own Brand to such a level.
- BRAND STRATEGY
- EXPERIENCE BRANDING
- BRAND INNOVATION
- Cross-Cultural Branding
- Building A Challenger Brand
- Brand Story
- Brand Discovery
- Blue SKY Strategy For Brands
- Brand Market Leadership
- Lessons From The Legends
- Lessons From Legends – Asia
- Brand Manager Coaching Programme
From Vision to Evaluation
Learn how to craft a winning Brand that stands out from the competition with impactful insights and industry-leading strategies. This programme will guide you through the steps necessary to create a powerful Brand that will out-perform your competition.
Establish Deep Audience Connection through Emotional and Sensory Branding
Build strong relationships with customers by creating a deep and lasting emotional connection. In this workshop we will learn how to foster a deep emotional connection to your customers through your Brand, transforming them from customers to raving fans!
Developing your Brand through Innovation
Learn how to anticipate trends and innovations so that you can stay ahead of the competition in your customer’s hearts and minds. In this engaging workshop we will learn how to anticipate and react to consumer trends, reinventing and optimizing your Brand for tomorrow in the process!
Branding Across Borders
In this highly strategic workshop, we will guide you as you refine, align and create your Brand based on cultural nuance. Learn how to find success in a new market that is culturally divergent from your own. In this workshop, we will look at finding success amongst cultural nuances, refining your Brand for success in the process.
Building A Challenger Brand
How to Fight Harder and Smarter in the Branding Jungle
We will guide you to develop a strategy that would help you become a challenger Brand in your industry. In this highly strategic workshop, we will guide you through the nuts and bolts of developing a strategy that will help toughen you up and make your Brand a serious challenger in your industry.
Building Brand Connection Through Stories
Every Brand has own compelling narrative. What’s yours? In this workshop, we guide you and your team to develop a story that is compelling and authentic. In this workshop, you will learn how to tell a compelling story through your Brand, leveraging the power of personal connection to create lasting relationships with your customers.
Create Your Brand Essence
Using insights and market research, we help you discover your Brand and create a unique Brand value proposition. In this workshop, we take a look at creating cohesion in your internal and external Brand image. We will learn how to make it clear to customers and employees what your Brand is all about.
Blue SKY Strategy For Brands
Champion New Market Space
Carve out your own market space, be different, stand out while rendering your competition irrelevant. The sky is your limit! The Blue SKY Branding strategy will teach you how to stop competing for market share and instead carve out entirely new market space, rendering your competition irrelevant!
Brand Market Leadership
Outpace, Outlast and Outthink your Competition
Learn how to stand out in the marketplace. Be a leader Brand using strategies to that will help you outpace, outlast and outthink your competition. In this workshop we will take a look at what it takes to create and maintain a leading Brand, and what that means relative to the market as a whole.
Lessons From The Legends
How Legendary Brands Create Memorable Experiences
Learn about the key strategies from the best Brands in the world and apply them to your business. In this highly engaging workshop you will learn how to create a compelling Brand by examining the strategies of legendary names like Disney, Coca Cola, Southwest, Starbucks, Apple and Google.
Lessons From Legends – Asia
Building Global Asian Brands
Learn about the strategies from the best Brands in Asia and apply them to your business. This workshop focuses on successful practices for Brand building in Asia, and will guide you through the actionable steps for creating lasting success in the east.
Brand Manager Coaching Programme
Developing Top Level Brand Leadership
Master the art of Brand management through an intensive 5-day coaching Programme. This 5-day Programme focuses on the strategic process of leading a Brand to success in a global marketplace.
INTERNAL BRAND MASTERY
ENGAGE AND INSPIRE EMPLOYEES FROM WITHIN
World-class Brands have to be grown from the inside out, and a huge part of this growth is your internal Branding. Our programmes will instruct you how to create cohesion within all levels of your company, allowing you to reach even greater heights.
- INTERNAL BRAND MASTERCLASS
- Live The Brand Workshop
- Employer Branding
- Corporate Values & Team Building
- Brand Leadership Mindset
- PERSONAL BRANDING FOR LEADERS/EXECUTIVES
- Brand Champion Mindset
- The Branded Employee
- Manage On-Brand Seminar
- Branded Conversations
- Brand Coach Programme
INTERNAL BRAND MASTERCLASS
Building Your Brand from Within
World class Branding starts from within. Learn how to create and foster an internal culture where every leader and employee understands and believes your Brand. In this masterclass, we will examine the process of fostering a culture of cohesion amongst your own staff members and how this cohesion will turn into immense employee loyalty and pride, allowing them to deliver it consistently!
Live The Brand Workshop
Growing Your Brand From Within
Turn your employees into Brand ambassadors as we align them to understand and apply your organisation’s Brand values and culture. In this fun and interactive workshop, we will take a look at the principles and practices being Internal Brand Alignment, and how getting your employees to embrace your Brand culture can separate you from the competition!
Strategies to Attract & Retain Top Talents
Identify the needs of your target audience and create a clear and relevant employee value proposition, so that you too, can attract the top talents! This workshop will illustrate first-hand what it takes to craft a totally unique value proposition for your employees, attracting the best talent from all over the world in the process. Learn how to bring in the heavy hitters, even on a low budget!
Corporate Values & Team Building
Aligning Your Team to Your Brand
Inculcate your corporate values in your team through team activities that motivate them to understand and apply your Brand. In this workshop we will take a look at some of the most effective team building exercises and activities that you can do to transform your workforce into a team-based powerhouse of productivity and profits.
Brand Leadership Mindset
Turning Leaders into Your Brand’s Trailblazer
Shift the perception of your leaders from just leading to championing your Brand values. Equip them with the right skills and knowledge to guide employees to live the Brand. In this roundtable, we will look at what it is to create a shift in perception, empowering your leaders and giving them the tools to grow your Brand by example.
Personal Branding For Leaders/Executives
Turn Me On Personal Branding Workshop
Stand out, make a difference, be memorable through our proprietary framework of personal Branding strategies. In this workshop, we will show you to best strategise your personal Brand and communicate the way you want others to perceive you so that you will stand out from the crowd! Everyone has their own personal Brand. Time to take yours to the next level!
Brand Champion Mindset
Creating Advocates to Live Your Brand
Train employees to be passionate about what your Brand stands for, who you are and what you do, as well as to advocate for these daily. This workshop focuses on giving you the tools to create Brand champions – passionate employees who not only live the values of the Brand but also actively seek to implement new strategies and bolster the culture within your company.
The Branded Employee
Extending Your Brand to Employees
The behaviour of your employees makes up a large part of the impression your customers will have of your Brand. Train your on-ground staff to act out your Brand’s values and drive Brand impact. This workshop focuses on ensuring that your customer-facing employees are projecting your intended Brand image to the masses, and why doing so can have huge impacts on your growth.
Manage On-Brand Seminar
Aligning Your Brand Across the Organisation
Create a paradigm shift in your managers so that they understand the importance of Brand, even in non-marketing and sales functions. Learn how to instill your core values in your management team like never before in this workshop. We will guide you through the processes being the paradigm shift, ensuring that your managers understand the importance of your Brand.
Connecting with Your Audience through Conversations
Place your Brand at the forefront of every conversation as a strategy to maintain and drive your Brand’s message in every situation. In this workshop we will take a look at how to maximize your conversations with prospects, keeping your Brand at the center of everything. Learn how to send a clear and consistent message across all of your employees.
Brand Coach Programme
Inspiring Internal Coaches to Drive Your Brand
Develop dedicated internal Brand leaders aka the COACH, using our framework of proven best practices to enable them to act as a catalyst for growth and communication. A loss of focus is one of the leading causes of Brand failure. Because of this, this workshop focuses on developing and guiding true Brand coaches and leaders who will lead your champions, helping them in their efforts to strengthen your Brand.
BRANDED CUSTOMER EXPERIENCE MASTERY
INCREASE LOYALTY AND ENGAGEMENT THROUGH BRANDED CUSTOMER EXPERIENCE
Identifying and reaching your audience is only half the battle. Mastering your customer touchpoints and connecting with the customers on an existential level are the secrets to standing out from your competitors, ensuring long-term customer loyalty and becoming a true leader brand.
- Branded Customer Experience
- Brand Consumer Trends
- Branding 4.0
- Persona Development
- Customer Journey mapping Strategy
- Touchpoint Masterclass
- Customer Loyalty
- Customer Experience Coaching Programme
Branded Customer Experience
Staging Extraordinary Branded Customer Experience
Create your strategy-driven Customer Experience (CX) that you’ve always envisioned your Brand to have and learn how to turn customers into raving fans. In today’s market, good service simply isn’t enough. A Branded customer experience is absolutely necessary to set you apart from your competition. In this workshop, we will look into creating this personalized experience and building the culture around it.
Brand Consumer Trends
Winning the Battle for Loyalty
Capitalise on a world of consumer trends and insights before your competitors do, gain customer loyalty and market share, and increase advocacy using these trends. In this workshop, we will look at what makes a consumer trend, as well as how to find and capitalize on them before your competitors do the same.
New Media, New Conversations, New Experiences
Transform your Brand communications campaign with the hottest social media tools, interactive platforms and out of box marketing strategies to reach and impact your customers. In this workshop we will guide you through the principles of modern Brand communication. Social media and the internet have completely changed the way we interact with each other. Find out what that means for your Brand here!
Developing Personas for Effective Customer Mapping
Your customers interact and experience your Brand differently. Learn how to map out a personal customer map that matches needs with solutions every step of the way. Here you’ll learn not only how to identify customers and how to reach out to them, but also to create a personal customer map that matches needs with solutions every step of the way.
Customer Journey mapping Strategy
Designing Your Customer Journey Experiences
Identify your customer journey touchpoints and develop a customer mapping plan that will truly deliver a Branded customer experience. This workshop covers the fundamentals behind crafting a customer journey map. This tells the story of a customer’s interaction with your Brand from beginning to end. Learn why understanding these interactions can pay off in a big way for you!
Building In-depth Customer Experiences
How to master managing and aligning touchpoints with your Brand and customer experience strategy. This master class delves covers the different touchpoints your customers go through when interacting with your Brand, and teaches you how to develop a plan to truly deliver your Branded experience.
Creating and Strengthening Customer Relationships and Loyalty
Learn how to build real customer relationships that go beyond simple email lists and build lasting market share and create stellar Brand champions out of your existing client base. Customer loyalty goes far beyond repeat business. In this workshop we will look at the tools and practices you can use to develop lasting relationships with your customers that are equipped to stand the test of time.
Customer Experience Coaching Programme
Creating a Culture of Actionable Customer Experiences
Craft and execute an actionable Customer Experience (CX) programme, which will improve the way your customers interact with your Brand and how employees can reinvent themselves to impress. In this workshop we will look at ways you can craft an actionable CX, or Customer Experience programme, ensuring that your internal metrics are painting the whole picture for your Brand.
SALES & MARKETING MASTERY
Grow Markets & Increase Sales Through Performance
Our Sales and Marketing programmes delve into the strategic directions you need to take in order to stay ahead in today’s ever-changing markets. They will enable you to discover how to grow your Brand beyond old limits, and do so consistently and continuously.
- Nuts & Bolts Marketing Strategy
- Experiential Marketing
- Guerilla Marketing
- POWERFUL PRESENTATIONS
- Powerful Win-Win Negotiations
- Consultative Selling
- Sell The Brand
- OBJECTION HANDLING
- Turn Me On: The Branded Salesman
- Strategic Brand Communication
- Sales Manager Coaching Programme
Nuts & Bolts Marketing Strategy
Creating the Right Marketing Mix for Your Brand
Learn how you can convert your Brand message into a gripping marketing campaign that packs a punch with measurable returns. In this workshop, we will look at the specifics into creating a compelling marketing campaign and what drives these campaign by exploring the three P’s of marketing (Price, Packaging, People).
Create Experience-driven Marketing
Transform how your customers engage with your Brand and products or services through the latest experiential marketing strategies. This workshop centers on a new form of emergent marketing known as Experiential Marketing. Customers are no longer easily swayed by TV and radio ads. It is time to begin looking at ads that engage your customers in a genuine way!
Low-Cost, Unconventional Means to Promote Your Brand
Learn how to optimise your marketing budget through cost-effective approaches that increase Brand awareness and generate sales. This workshop will allow you to understand the principles behind Guerilla Marketing and how they differ from traditional marketing. Gone are the days when basic TV commercials build Brands. In today’s world, only a unique campaign will capture the hearts and minds of your customers.
Perfectly Position Your Solution and Connect with the Audience
How to put your best foot forward and seal the deal with proven presentation strategies. In this workshop we will teach you how to position solutions that are tailor-made for your customers, allowing you to secure deals at all price points, regardless of the competition.
Powerful Win-Win Negotiations
Sales Communication Tactics to Change Outcomes
Become a better negotiator by understanding the psyche of your counterpart, learn how to improve your persuasive skills and develop concession strategies to strengthen your positioning. This interactive master class is all about the art of negotiation. Understand and learn the nuances behind creating win-win outcomes in order to strengthen your relationships with your customers, not alienate them.
Transform your salesmen into solutions consultants so that you can grow your market, build relationships and impact bottom line! In this engaging workshop, we will take a look at the best sales forces and why they never sell a product. Selling the experience in a consultative manner will allow you to grow your Brand for years to come. Let us show you how!
Sell The Brand
Long-term Sales Growth Driven by Brand
Fundamentally alter the approach to sales so that your Brand becomes a driver to sales success. In this workshop, you will learn the importance of having your customers buy into your Brand as a whole.
Overcoming Rejection Negativity
How to minimise objections and convert a NO to a YES. Objections and rejections are part and parcel of sales, but a strong sales person knows how to change a no to a yes and how to deal with objections in a positive light.
Turn Me On: The Branded Salesman
Increase Sales Performance through Personal Branding
Everyone has a unique Brand, even you. Master your personal Brand and better communicate the way you want others to perceive you. In this workshop, we will study personal Brands and the impact they can have on your sales. Discover how to optimize your Brand for tomorrow on social media platforms and beyond!
Strategic Brand Communication
Designing a Communication Plan that Grabs Your Audience
We leave no stone unturned by analysing each communication channel that your Brand owns to deliver a comprehensive Brand communication strategy that puts your Brand in the limelight. Explore effective Brand communication strategies in the workshop, as well as how to utilize them in your own Brand. You will learn the principles and practices of traditional and guerilla advertising, as well as advanced story-telling and customer relational operations.
Sales Manager Coaching Programme
Enabling Leaders through Hands-on, Customised Coaching
Bump up the effectiveness of your sales force through our customised mentoring programme that focuses on improving the skills of individual sales managers. This programme focuses on developing mentoring skills for your frontline sales managers, empowering them to grow your Brand behaviors and experiences of your team members.